{"id":4492,"date":"2020-08-15T18:53:20","date_gmt":"2020-08-15T16:53:20","guid":{"rendered":"https:\/\/srbeardman.com\/?post_type=proyectos&#038;p=4492"},"modified":"2020-08-15T18:54:08","modified_gmt":"2020-08-15T16:54:08","slug":"rediseno-marca-grafica-aetg","status":"publish","type":"proyectos","link":"https:\/\/srbeardman.com\/en\/proyecto\/rediseno-marca-grafica-aetg\/","title":{"rendered":"Redise\u00f1o Marca Gr\u00e1fica AETG"},"content":{"rendered":"<div class=\"proyectos__grid\">\n<div class=\"slider__home swiper-container slider__home-a\">\n<div class=\"swiper-wrapper\">\n<div class=\"swiper-slide\" data-swiper-autoplay=\"6000\">\n                                <video playsinline loop autoplay muted class=\"slider-video\" width=\"100%\" poster=\"\/wp-content\/themes\/beardman\/inc\/images\/play-grande.svg\" style=\"visibility: visible; width: 100%;\"><source src=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/rediseno-logo-aetg-.mp4\" type=\"video\/mp4\"><\/video>\n                            <\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"slider__home-placeholder\">\n<div class=\"slider__home-placeholder2\"><\/div>\n<\/div>\n<div class=\"slider__home-placeholder3\"><img decoding=\"async\" class=\"header-image\" alt=\"Beardman\" src=\"\/wp-content\/uploads\/2020\/01\/srbeardman-logo.svg\" title=\"Beardman\"><\/div>\n<div class=\"proyectos__descripcion\">\n                        <a href=\"\/fotografia-de-producto\/\">    <p><a href=\"https:\/\/srbeardman.com\/en\/proyectos\/graphic-brands\/\" title=\"Marcas gr\u00e1ficas\">Marcas gr\u00e1ficas<\/a><\/p><\/a><\/p>\n<p class=\"company\">AETG<\/p>\n<h1 class=\"entry-title\" itemprop=\"headline\">Redise\u00f1o Marca Gr\u00e1fica<\/h1>\n<div class=\"p__proyectos\">\n                            <a href=\"\/fotografia-de-producto\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/05\/icono-peq-fotografia-producto.svg\" alt=\"imagen-servicios\"><\/a><\/p>\n<div>\n                                <strong>A destacar:<\/strong><\/p>\n<ul>\n<li>Redise\u00f1o<\/li>\n<li>Concepto<\/li>\n<li>Tramas<\/li>\n<\/ul>\n<p>                                <strong>Cliente<\/strong><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/aetg.es\/\" rel=\"noopener noreferrer\">aetg.es<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"proyectos__informacion\" style=\"column-count: 1;\">\n<p>AETG es la principal asociaci\u00f3n de terapeutas Gestalt espa\u00f1ola. El redise\u00f1o de su marca supuso un proyecto especialmente interesante por la enorme aportaci\u00f3n te\u00f3rica que el movimiento Gestalt desarrollo para la teor\u00eda de la percepci\u00f3n, una de las principales bases de la comunicaci\u00f3n gr\u00e1fica.<\/p>\n<\/p><\/div>\n<div>\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/trama-aetgo-logo.png\" alt=\"Trama redise\u00f1o logo AETG\">\n                <\/div>\n<div class=\"proyectos__grid impar\">\n<div class=\"slider__home\">\n<div class=\"web-scroll-fijo site-mockup\">\n                            <video playsinline loop autoplay muted class=\"slider-video\" width=\"100%\" style=\"visibility: visible; width: 100%;\"><source src=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/rediseno-marca-ateg.mp4\" type=\"video\/mp4\"><\/video>\n                        <\/div>\n<\/p><\/div>\n<div class=\"proyectos__descripcion\">\n<p><strong>Geometr\u00eda b\u00e1sica<br \/><\/strong>En la configuraci\u00f3n de las las letras de la marca original ya estaba presente  del concepto de geometr\u00eda b\u00e1sica (c\u00edrculo, tri\u00e1ngulo y cuadrado), pero se hab\u00eda prestado poca atenci\u00f3n a que la estructura del logotipo (las cuatro letras y sus proporciones) respondiera tambi\u00e9n a una premisa geom\u00e9trica. Resolver est\u00e1 cuesti\u00f3n integrando el conjunto en una ret\u00edcula de cuadrados fue uno de los principales objetivos<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"proyectos__grid par\">\n<div class=\"slider__home\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1049\" src=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/logo-aetg-estructura.png\" alt=\"Estructura interna logotipo aetg\">\n                    <\/div>\n<div class=\"proyectos__descripcion\">\n<p><strong>Estructura interna<br \/><\/strong>Realizamos dos nuevas versiones del logotipo en la que los espacios entre letras respond\u00edan a lautilizaci\u00f3n del concepto fondo figura en la estructura del logotipo. Pasando a ser este espacio vac\u00edo tan importante como las propis letras<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"proyectos__grid impar\">\n<div class=\"slider__home\">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1049\" src=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/aetg-gama-cromaticas-.png\" alt=\"Gama crom\u00e1tica marca AETG\">\n                    <\/div>\n<div class=\"proyectos__descripcion\">\n<p><strong>Gama crom\u00e1tica<br \/><\/strong>El enfoque gestalt de la sicologia es esencialmente optimista, bajo esta presmisa seccionamos la gama crom\u00e1tica, con un repertorio amplio de colores optimista, contenido y alejado de los colores b\u00e1sicos.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"proyectos__grid par\">\n<div class=\"slider__home\">\n<div class=\"web-scroll-fijo site-mockup\">\n                            <video playsinline loop autoplay muted class=\"slider-video\" width=\"100%\" style=\"visibility: visible; width: 100%;\"><source src=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/versiones-logo-aetg-.mp4\" type=\"video\/mp4\"><\/video>\n                        <\/div>\n<\/p><\/div>\n<div class=\"proyectos__descripcion\">\n<p><strong>Tres versiones<br \/><\/strong>Realizamos 3 versiones de logo que se usan seg\u00fan las necesidades de espacio en el que debe colocarse. La versi\u00f3n principal esta disponible en horizontal y vertical y las versiones dos y tres solo se usan en formatos peque\u00f1os.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><!--\n                \n\n<div class=\"masonry\">\n                    \n\n<div class=\"masonry__item\">\n                        <a href=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/marca-aetg-papeleria.jpg\" data-lbwps-width=\"1400\" data-lbwps-height=\"1051\" data-lbwps-srcsmall=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/marca-aetg-papeleria-300x225.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1051\" src=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/marca-aetg-papeleria.jpg\" alt=\"Papeler\u00eda AETG Sobre, hoja de carta y tarjeta de visita\"><span><\/span><\/a>\n                    <\/div>\n\n\n                    \n\n<div class=\"masonry__item\">\n                        <a href=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/marca-aetg-papeleria-carpeta.jpg\" data-lbwps-width=\"1400\" data-lbwps-height=\"1051\" data-lbwps-srcsmall=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/marca-aetg-papeleria-carpeta-300x225.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1051\" src=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/marca-aetg-papeleria-carpeta.jpg\" alt=\"Papeler\u00eda AETG carpeta\"><span><\/span><\/a>\n                    <\/div>\n\n\n                    \n\n<div class=\"masonry__item\">\n                        <a href=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/marca-aetg-papeleria-bolsa.jpg\" data-lbwps-width=\"1400\" data-lbwps-height=\"1051\" data-lbwps-srcsmall=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/marca-aetg-papeleria-bolsa-300x225.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1051\" src=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/marca-aetg-papeleria-bolsa.jpg\" alt=\"Papeler\u00eda AETG bolsa de papel\"><span><\/span><\/a>\n                    <\/div>\n\n\n                    \n\n<div class=\"masonry__item\">\n                        <a href=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/marca-aetg-papeleria-calendario-trama.jpg\" data-lbwps-width=\"1400\" data-lbwps-height=\"1051\" data-lbwps-srcsmall=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/marca-aetg-papeleria-calendario-trama-300x225.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1051\" src=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/marca-aetg-papeleria-calendario-trama.jpg\" alt=\"Papeler\u00eda AETG calendario portada\"><span><\/span><\/a>\n                    <\/div>\n\n\n                    \n\n<div class=\"masonry__item\">\n                        <a href=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/marca-aetg-papeleria-calendario-trama-monocromatica.jpg\" data-lbwps-width=\"1400\" data-lbwps-height=\"1051\" data-lbwps-srcsmall=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/marca-aetg-papeleria-calendario-trama-monocromatica-300x225.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1051\" src=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/marca-aetg-papeleria-calendario-trama-monocromatica.jpg\" alt=\"Papeler\u00eda AETG calendario portada\"><span><\/span><\/a>\n                    <\/div>\n\n\n                    \n\n<div class=\"masonry__item\">\n                        <a href=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/marca-aetg-papeleria-calendario.jpg\" data-lbwps-width=\"1400\" data-lbwps-height=\"1051\" data-lbwps-srcsmall=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/marca-aetg-papeleria-calendario-300x225.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1051\" src=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/08\/marca-aetg-papeleria-calendario.jpg\" alt=\"Papeler\u00eda AETG marca\"><span><\/span><\/a>\n                    <\/div>\n\n\n                <\/div>\n\n \n--><\/p>\n<div class=\"proyectos__clientes c3 inline\">\n<div class=\"title1\">Otras Marcas<\/div>\n<p>                        <span class=\"icon-minus\"><\/span><br \/>\n                        <span class=\"icon-plus\"><\/span>\n                <\/div>\n        <div class=\"proyectos__clientes c3\">\n            <div class=\"grid\">\n                                <div class=\"box\">\n                    <a href=\"https:\/\/srbeardman.com\/en\/proyecto\/marca-proyecto-samantha\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1050\" src=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/06\/proyecto-europeo-samantha-marca-0001.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/06\/proyecto-europeo-samantha-marca-0001.jpg 1400w, https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/06\/proyecto-europeo-samantha-marca-0001-300x225.jpg 300w, https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/06\/proyecto-europeo-samantha-marca-0001-1024x768.jpg 1024w, https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/06\/proyecto-europeo-samantha-marca-0001-768x576.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><span><\/span><\/a>\n                <\/div>\n                            <\/div>\n        <\/div>\n\n<div class=\"inline\">\n<h3 class=\"title1\">Otros trabajos para AETG<\/h3>\n<div class=\"swiper-next-pro swiper-next-proyecto\"><\/div>\n<div class=\"swiper-prev-pro swiper-prev-proyecto\"><\/div>\n<\/p><\/div>\n<p>                        <div class=\"proyectos__slider\">\n            <div class=\"swiper-container proyectos__slider-proyecto\">\n                <div class=\"swiper-wrapper\">\n                                        <div class=\"swiper-slide\">\n                        <a href=\"https:\/\/srbeardman.com\/en\/proyecto\/sheldon-state-of-the-art-report\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1351\" src=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/05\/libro-sheldon-cetem-sr-beardman001-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/05\/libro-sheldon-cetem-sr-beardman001-1.jpg 1800w, https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/05\/libro-sheldon-cetem-sr-beardman001-1-300x225.jpg 300w, https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/05\/libro-sheldon-cetem-sr-beardman001-1-1024x769.jpg 1024w, https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/05\/libro-sheldon-cetem-sr-beardman001-1-768x576.jpg 768w, https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/05\/libro-sheldon-cetem-sr-beardman001-1-1536x1153.jpg 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><span><\/span><\/a>\n                    <\/div>\n                                        <div class=\"swiper-slide\">\n                        <a href=\"https:\/\/srbeardman.com\/en\/proyecto\/sheldonsecond-conference-meeting\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1348\" src=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/05\/folleto-sheld-on-second-conference-meetting-001.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/05\/folleto-sheld-on-second-conference-meetting-001.jpg 1800w, https:\/\/srbeardman.com\/wp-content\/uploads\/2020\/05\/folleto-sheld-on-second-conference-meetting-001-300x225.jpg 300w, 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